The Death of Spotify: why streaming is minutes away from being obsolete.
Jimmy Iovine just called the death of Spotify. He might be right. Joel Gouveia on why the DSP era is quietly ending, and what artists are building instead.
Read the essayThings worth reading.
A growing shelf of essays, field notes, and retrospectives. The ideas that keep paying off, kept somewhere we can find them.
Why Coase Needs Hayek.
Rohit Krishnan ran an experiment: when a frontier model manages other models, it costs four times as much and does worse than just letting them compete. A look at why markets can beat managers for AI agents.
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Everything Is Technology.
Packy McCormick on why technology companies keep displacing old incumbents, and why the value that moves to them is bigger than almost anyone expects.
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Post-social media.
Rachel Karten on why the follower-based feed is gone, and how brands should split social into reaching new audiences and nurturing the fans they already have.
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Make Something Heavy.
Anu Atluru on why we create more than ever yet it weighs nothing, and what it takes to make work that lasts.
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The Attention Economy Ate Big Food.
Mike Lee on why big food companies stopped buying recipes and started buying attention, and how small brands became their research department.
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Speculation Nation.
Rex Woodbury on prediction markets, FAFOnomics, and why a new generation is trading its way toward economic mobility.
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The new luxury is imperfection.
Rachel Cheeks on why brands are trading high-volume content for print, film, and analog craft, and how imperfection became the proof a human was there.
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The slop apocalypse.
ADIN on what happens when AI drives the cost of ad production toward zero while attention stays fixed: oversupply, convergence, and why judgment becomes the moat.
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How personal brands are built in the algorithmic era.
Eugene Healey on the path to 400,000 followers: owning a cultural idea bigger than what you sell, treating content as a funnel, and choosing persona over authenticity.
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The true meaning of brand positioning.
Rei Inamoto on why different beats better, and the four-step Vector of Differentiation framework. With worked examples from iPhone, Airbnb, and Anthropic.
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The return of the weirdo.
Ted Gioia on the smoothness society, the collapse of color, and why the weight of a stagnant past eventually stirs up the rebellion that brings something new.
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The latest design problem? Getting a job.
Carly Ayres on why the design hiring bar moved from execution to judgment, what teams now screen for, and why taste, product sense, and shipped outcomes beat polish.
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How to think about distribution.
The Startup Guy on why a good product with great distribution beats a great product with poor distribution, and how to build distribution into a product from day one.
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In an AI-driven world, taste is the ultimate currency.
Olya Kuryshchuk on why, when machines can make anything, the scarce skill is knowing what is worth making. Taste becomes the differentiator.
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The contentification of marketing.
Jaskaran on why most "cult" marketing is a gamble, why products build brands, and what brand strategy needs to survive.
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The relentless march of the creator economy.
Doug Shapiro estimates creator media is already a $250 billion business taking share from corporate media, and lays out the technological, cultural and demographic forces that keep moving share its way.
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Product, brand, and marketing teams will collapse onto themselves.
Paul Jun on why creative orgs are breaking down, why brand belongs with product rather than under marketing, and what small teams of builders look like next.
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From SEO to GEO: how to win distribution in the age of generative engines.
Sandy Diao on why your next 100,000 users won't come from Google, how LLMs decide who to cite, and the five investments growth teams should be making now.
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The next decade of design won't look like the last one.
Tasty Magazine on why the studio playbook is splitting in two. After sameness, the field is turning back to research, writing, and systems, and away from pure aesthetic delivery.
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Your AI-powered marketing team is going to sound like everyone else's.
Kaylee Edmondson on what gets lost when CEOs compress marketing teams down to a handful of AI-prompters. Taste, distribution, and the tribal knowledge that walks out the door.
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On working with wizards.
Ethan Mollick on the shift from co-intelligence to summoning. What changes when AI gives you great output without showing the process.
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The founder's guide to blogging.
Evan Armstrong on why AI made prose cheap, and the three habits that separate product writing customers actually read from the cupcake kind.
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The attention economy is over.
Jack Myers on what comes after attention. Trust, judgment, and human advantage as the scarce assets of the AI era.
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AI-First companies.
Jakob Nielsen on what AI-First actually means inside an organization, why it differs from AI-Native, and the UX problems waiting on the other side of automation.
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How AI will reinvent marketing.
Andrew Chen on what happens to marketing when the cost of planning, creating, and executing campaigns goes to zero.
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Ten years after growth hacking.
A decade after he predicted growth hackers would replace marketing teams, Andrew Chen scores his own thesis.
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Flounder Mode: a critical look at Paul Graham's viral essay.
Matthew Parker pushes back on the founder-as-superhero meme. Not every founder is Steve Jobs. Not every company is Apple.
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The Wham Bam era of marketing is over.
Rachel Rodgers on the end of louder-faster-shinier campaigns, and what replaces them.
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The rise of the cultural strategist.
Jill Grace on why brands are quietly hiring the role they used to outsource to a deck.
Read essayThe brands that win next will not be louder. They will be clearer on what they mean.
Learning in the age of algorithmic video.
Carl Hendrick on what TikTok-shaped attention is doing to the way we think and remember.
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Thirty-five marketing ideas for 2026.
Tom Orbach with a bookmarkable list of the year's most useful, weird, and effective tactics. Read once. Save forever.
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Read this instead of fashion school.
Shannon Almeida with a syllabus of books and essays worth more than the tuition.
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How AI is impacting the marketing industry.
A short, honest read on the parts that actually changed, the parts that didn't, and the parts everyone is still pretending about.
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How to actually write a marketing strategy.
Tom Davies on aligning budget to customer journeys instead of to slide templates.
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