Forward-looking capability

Generative Engine Optimization.

When your customers ask ChatGPT or Perplexity for a recommendation, the model answers from whatever it can verify about your brand. Usually that's not much. GEO is the work of fixing that.

What we offer

GEO components.

Generative Engine Optimization (GEO) is how a brand gets cited and recommended inside AI answers from ChatGPT, Perplexity, Gemini, and Google's AI Overviews. Vertical Screen runs GEO for brands in Bali and across Southeast Asia, so when your customers ask an AI, your name is the one it returns.

01

AI Visibility Audit

We ask ChatGPT, Perplexity, and Gemini the questions your buyers actually ask, and log what comes back. Who gets named, who gets skipped, what's flat wrong about you. This baseline shapes everything else.

02

Entity Optimization

Your brand, products, and key people defined as entities AI systems can reference without guessing. Knowledge graph work, Wikipedia-compatible structured data, and the same facts about you everywhere a model looks.

03

Authority Content Architecture

Content built for how models judge credibility: depth, factual accuracy, semantic structure, and topical coverage. We write what AI systems trust, instead of what gaming algorithms rewarded.

04

Structured Data & Schema

Schema markup across the site (JSON-LD, FAQPage, HowTo, Organization, Product), rich snippets, and the machine-readable signals that let AI systems parse your content and cite it correctly.

05

Citation & Mention Building

Getting your brand and expertise into the sources models actually pull from: trade publications, industry databases, Q&A platforms, and structured knowledge repositories.

06

Ongoing Monitoring

Monthly testing across AI platforms: citation frequency, accuracy, competitive position. The models update constantly, so GEO is maintenance, not a one-time install.

How it works

How we implement.

01

Baseline Audit

We query ChatGPT, Perplexity, Gemini, and the rest with the questions your domain generates, then document what they say, who they cite, and where you appear (or don't). This is your current GEO score.

02

Entity Mapping

We define your key entities (brand, services, products, people) in formats AI systems recognize without ambiguity, then chase down inconsistencies across your site, directories, and external sources.

03

Content Strategy

We map the questions your category generates in AI search, then build content that answers them more clearly and completely than anyone else in the running, in the formats models favor.

04

Technical Implementation

Structured data, schema markup, site architecture fixes, and the technical signals that make your content machine-readable and worth citing.

05

Authority Distribution

We place and syndicate your expertise across the external sources AI systems lean on as references: publications, industry sites, knowledge bases, and structured Q&A platforms.

06

Measure & Iterate

Monthly citation tracking across platforms. Competitive analysis. Content revisions based on what's getting cited and what isn't. GEO compounds; results improve as the strategy matures.

Good to know

Questions about GEO.

What is Generative Engine Optimization (GEO)?

GEO is the practice of getting your brand cited and recommended inside the answers that generative AI assistants, ChatGPT, Perplexity, Gemini, and Claude, produce, so you appear when people ask an AI instead of searching Google.

How is GEO different from SEO?

SEO optimises for ranking in a list of links. GEO optimises for being the source an AI model quotes in its generated answer, which depends on entity clarity, structured data, authority signals, and citable, factual content.

How is GEO different from AEO?

GEO targets generative assistants like ChatGPT and Perplexity. AEO (Answer Engine Optimization) targets answer engines, Google AI Overviews, featured snippets, and voice. They overlap, and we usually run them together.

Which AI platforms does GEO target?

Primarily ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews, plus the growing set of AI agents that draw on the same sources.

How do you measure GEO results?

We track how often, how accurately, and how favourably AI systems cite you across platforms over time, against your competitors, with monthly testing.

Do you work with businesses outside Bali?

Yes. We are based in Bali and work with brands across Singapore, Bangkok, Jakarta, and the rest of Southeast Asia, remote-first.

Be the source AI quotes.

If you want to understand how your brand looks to ChatGPT, Perplexity, and the agents behind them, and what to do about it, let's start there.

Tell us what you're building