Search is being reinvented. AI assistants are becoming the primary interface for discovery. GEO ensures your brand is what they recommend — not your competitor's.
The dominant model of digital discovery is changing. For two decades, visibility meant ranking on Google's blue links. That model is being disrupted.
AI search engines — ChatGPT, Perplexity, Google's AI Overviews, Gemini, Claude — increasingly answer queries directly. They synthesize, summarize, and recommend without users ever clicking through to a list of results.
These systems learn which sources to trust and cite through entirely different mechanisms than traditional SEO. PageRank and backlinks have diminishing relevance. What matters now is how well AI systems understand your brand, the quality and structure of your content, and whether your expertise is represented in the training and retrieval layers AI systems use.
GEO is the discipline of optimizing for this new reality. We help brands become the trusted, cited source when AI answers questions in their domain.
Systematic testing of how AI systems currently respond to queries in your category. Do they mention you? Your competitors? How accurately? What signals are working or missing? This baseline shapes everything.
Establishing your brand, products, and key people as well-defined entities that AI systems can accurately reference. Knowledge graph optimization, Wikipedia-compatible structured data, and cross-platform entity consistency.
Content strategy and creation optimized for how AI systems evaluate credibility — depth, factual accuracy, semantic structure, and topical coverage. We write what AI systems trust, not what gaming algorithms rewarded.
Comprehensive schema markup (JSON-LD, FAQPage, HowTo, Organization, Product), rich snippets, and machine-readable signals that help AI systems parse and cite your content with precision.
Systematic placement of your brand and expertise across the sources AI systems draw from — authoritative publications, industry databases, Q&A platforms, and structured knowledge repositories.
Regular testing across AI platforms to track citation frequency, accuracy, and competitive position. GEO is not a one-time implementation — it's a continuously evolving discipline as AI systems update.
We systematically query ChatGPT, Perplexity, Gemini, and relevant AI systems with questions in your domain. Documenting what they say, who they cite, and where you appear — or don't. This is your current GEO score.
Define and structure the key entities — your brand, services, products, people — in formats AI systems can unambiguously recognize. Ensure consistency across your web presence, directories, and external sources.
Identify the questions your category generates in AI search. Develop a content architecture that positions you as the clearest, most authoritative answer to those questions — in formats AI systems favor.
Full structured data implementation, schema markup, site architecture improvements, and technical signals that make your content machine-readable and citation-worthy.
Systematic placement and syndication of your expertise across the external sources AI systems use as references. Publications, industry sites, knowledge bases, and structured Q&A platforms.
Monthly AI citation tracking across platforms. Competitive analysis. Content iteration based on what's being cited and what isn't. GEO is a compounding process — results improve as the strategy matures.
We'll test how AI systems currently represent you — and show you exactly what it would take to change that.